We Believe:

• Business will continue to go where it is invited and remain where it is appreciated.
• Enthusiasm will be as contagious as ever.
• People will go right on preferring to do business with those that know their business.
• Performance will continue to outsell promises.
• Reputation will continue to be made by many acts and lost by possibly only one.
• Trust, not tricks, will keep customers loyal.

"History of Harley-Davidson® of Sacramento"

Harley-Davidson® of Sacramento is one of the oldest continually operated dealerships in the world. The following is a cronicalogical listing of the four families who have owned it.

• 1919 Harley-Davidson® of Sacramento is opened as an agency by Frank J. Murray. It was the first authorized Harley-Davison® dealership in Sacramento. The original dealership was located at 508 J Street. Murray operated at this address from 1919 to 1931.
• 1931 Frank J. Murray moved the dealership to 815 12th Street. The dealership operated at this location until 1973. During his time as a dealer, he enjoyed sponsoring motorcycle racing, hill climbing events and touring the California countryside in a sidecar with his wife Gladys. Frank was the owner for 31 years.
• 1950 On February 1st, 1950 Armando and Lu Magri purchased the Harley-Davidson® of Sacramento Dealership from Frank J. Murray. Magri himself had worked for Murray as his Parts Manager for some time. Armando Magri was a celebrated Harley-Davidson® motorcycle racer in his own right. He was a colorful man that always had a captivating story to tell. The name of the dealership changed to Armando Magri, Inc.
• 1973 Armando Magri moved the dealership to its current location of 1000 Arden Way. He built a “flagship” dealership for the Harley-Davidson® Motor Company, one of the few in the U.S. and one of which the Motor Company was so proud. The Davidson’s and other important Motor Company dignitaries came for a visit to help celebrate the grand opening. The Magri family was owners for 33 years.
• 1979 On October 1st, 1979 Mike Shattuck enters into an agreement to purchase the Dealership from the Magri's. Mike Shattuck had been working for the Harley-Davidson® Motor Company as a District Manager. Bringing his experiences from the Motor Company and his love for motorcycles, Mike and Armando worked together as partners for 4 years.
• 1983 On October 1st, 1983 Mike Shattuck becomes the sole owner. During his time as a dealer, Mike became very involved in XR750 dirt track motorcycle racing. With his expertise and passion, he managed to win the Grand National Championship in Peoria, IL in 1998 with Chris Carr as his racer. This was a most joyous event as it was in fact the first time an independent Harley-Davidson® dealership sponsored race team won a Grand National Championship race over the Harley-Davidson® Motor Company race team. Mike was the owner for 23 years.
• 1992 On October 1st, 1992 Jay Westbrook enters into an agreement to purchase the dealership from Mike. Jay, like Mike, was a District Manager for the Harley-Davison® Motor Company. Jay brought his years of motorcycle enthusiasm, knowledge, and salesmanship to help make the dealership successful. Jay and Mike worked together as partners for 10 years.
• 2002 Shattuck and Westbrook take the dealership at 1000 Arden Way, totally gut the building and completely remodel and modernize the inside. The service center is built on the adjacent property to accommodate eleven technicians and incorporate a dynometer as well as a machine shop. That year they are awarded the prestigious “Harley-Davidson® Motor Company New Retail Environment Award, Dealer of the Year.”
• On October 1st, 2002 the Westbrook, along with his wife Chris, become the sole owners of Harley-Davison® of Sacramento, Inc.
• Today, Jay and Christine Westbrook own and operate Harley-Davidson® of Sacramento. They enjoy various community involvement efforts such as working with The Law Enforcement Memorial Run, and working closely with their HOG chapters, Sacramento HOG and Thundering Herd HOG. They have two children, both of whom are completing their college educations, and anticipate their family progression into the Harley-Davidson® business.

Jay and Christine Westbrook, Owners